IP & Brand Protection Policy
Last updated: March 2026
1. Purpose of This Policy
This policy explains McGrocer's approach to intellectual property rights and brand engagement. We operate as an independent shopping service that sources genuine products from authorised UK retailers.
2. Our Service Model
We purchase products on demand from authorised UK retailers only after a customer places an order. McGrocer is not affiliated with, or endorsed by, any brand owner.
3. Product Authenticity and Sourcing
We are committed to sourcing genuine products through legitimate retail channels, and we maintain purchase records for every order. Where authenticity concerns are raised, we investigate and take appropriate action.
4. Product Information and Images
Product descriptions and images are provided for identification purposes only, and are authored by McGrocer or sourced from publicly available material. Images may not exactly reflect the packaging received, and descriptions do not imply any brand affiliation.
5. Independent Service — No Brand Affiliation
McGrocer is not an authorised retailer of any brand owner's products, and we do not operate or claim to operate within any brand's selective distribution network.
6. Cross-Border Purchases
We supply genuinely purchased UK goods to customers in multiple jurisdictions. Customers are responsible for ensuring that imported products comply with the regulations of their destination country.
7. Customer-Directed Purchasing
We fulfil orders based on customer selections and do not maintain commercial inventory of branded goods, except temporarily where required for order fulfilment.
8. Brand Owner and Rights Holder Engagement
We may modify listings, restrict availability, or remove products where rights holders raise legitimate concerns. We do not act automatically on unverified allegations.
9. Reporting Intellectual Property Concerns
Rights holders can contact us with detailed information, including specific product references and supporting evidence. We aim to respond to IP concerns within 14 business days.
10. Consumer Protection
We do not knowingly list counterfeit products, and we encourage customers to review product information carefully before ordering.
11. Compliance With Laws and Regulations
McGrocer operates under UK law and cooperates with relevant authorities, including Trading Standards and HMRC, on matters relating to this policy.
12. Changes to This Policy
We may update this policy from time to time. Continued use of our services after an update constitutes acceptance of the revised policy.
13. Contact
For intellectual property enquiries, please contact us using the email address and registered company details provided in our website footer.